The art of pitching
Passion for Science
Katherine Dykes on Passion for Science: “I’m a systems engineer, and that means that I really get drawn to working with complex systems that involve a lot of different physical areas, so coupling many different physics and engineering sciences together. So what really attracts me and others who work with me to wind energy is the ability to pull together all these different physical phenomena the aerodynamics, the structures, the electrical, the controls, and look at the whole system perspective so we can improve the whole system performance, reduce the costs, and ultimately make wind energy one of the most competitive energy generation sources in the planet.”
Brief
Passion for Science: Digital branding campaign featuring key scientists at the department. Pilot episode with Katherine Dykes, Head of Section, PhD
Project type
Employer branding | Digital strategy | Media Training | Science Pitching
Customer
DTU Wind and Energy Systems
Year
2024