Communications design
CARE Denmark
NNIT was to implement support software for their customers, including Novo Nordisk. A key feature was a chat support function, which demanded an effort to change user behavior. Animated storytelling was used to achieve the goal.
Sketches and drawings by Eric Petri:
Brief
CARE needed a campaign for an EU summit on climate change, lobbying for more focus on developing countries as they are affected by global warming the most. Eight billboard-sized posters delivered the storyline.
Type
Visual storytelling and design. Development of core narrative and key messages.
Date
2011
Customer
